Subscribe today and Take Center Stage

A season subscription has numerous benefits. You have the opportunity to secure prime theater seats, discounts up to 30%, advance ticket purchasing, and free ticket exchanges. In addition, you receive discounted parking and exclusive offers on fine dining located near DeVos Performance Hall.

Benefits of Subscribing

  • Super Savings: Subscribers receive discounts of up to 30% off, including most Special Events!
  • Easy Payments: Take advantage of our Easy Pay three-installment opportunity and spread your subscription payment evenly over three consecutive months. This payment plan is only available using a credit card.
  • The Best Seats in the House: Order now to secure your prime seats for the entire season.
  • VIP Access: Secure tickets to special events before the general public!
  • Free lost-ticket replacement: Can't find your tickets? We're happy to reissue them at no cost.
  • No-fee ticket exchanges: Change of plans? We'll move your tickets to a more suitable date.
  • Amazing discounts & privileges: Provide your e-mail address to receive advance notice of extra performances and discounts. Receive downtown parking and restaurant discounts with your season tickets.

How to Subscribe

Broadway Grand Rapids 122 Lyon Street NW Grand Rapids, MI 49503

The Season Line-Up


Subsciption Prices


Subsciption Prices

Special Event

Subsciption Prices Subscription Map

Shows, prices, performers, and dates are subject to change

Select Seating

The Select Seating Program offers you, as a season subscriber, the opportunity to secure hard-to-get seat locations in our theatre for the entire season. Members in this VIP section give a charitable gift of $50 per seat annually to support programming, future growth, and our arts education efforts. Select Seating subscribers donating $100 or more receive recognition all season long in the On Stage Playbills.

The Select Seating section encompasses the best seats in the house: the most centered seats in Orchestra Rows A-N, center seats in Mezzanine Rows A-C, and all Boxes and Dress Circle locations.

Deeper Discounts for Subscribers

All prices include series discount, processing fee, and venue restoration fee. Select Seating pricing includes a $50 tax deductible donation.